What's Your Story

Does your brand speak to how amazing you, your staff and business are? Do you tell the right story? What is your story? Do you know how to communicate who you really are and what you offer?

Every business has a story. Yours is no different. You have invested time, passion and soul. Everyone has refined their talents, exceeded expectations and perfected the experiences for your guest and clients.

In this age of endless information, social media and varied buying habits, traditional marketing is almost obsolete. You need to captivate your audience and create a unforgettable journey. Send your guests and clients on an adventure they will never forget. 

Before you start to build your story, you have to understand and build your brand. Branding is the crucial element and the building block for who you are and the story you want to tell . Understanding your brand helps develop core messaging that emphasizes your brand and speaks directly to target audiences, influencing them in a way that it creates action.

Once you identify how you want your brand to look and feel, you have to stay true to that brand. Fonts, style, verbiage all have to stay consistent throughout all your messaging.

Remember, your brand is your building block to everything else. It’s your story to the world.

"If all you're doing is marketing, you're doing it wrong. Storytelling works because you're sharing a memory, or a lesson, or you're inspiring someone with your own story. Rather than just selling, you're giving something of value. Storytelling offers the opportunity to talk with your audience, not at them. People can't help but want to be a part of your story, and that's how marketing can happen the natural way."

Laura Holloway- Founder and Chief of The Storyteller Agency